Press Release Headline LOVE WHEN THEY TALK BEHIND YOUR BACK

Released on: May 2, 2008, 12:44 pm

Press Release Author: Efthalia Designs

Industry: Apparel & Fashion

Press Release Summary: Summary: Efthalia Designs rolls out new spring / summer Brat
Strap styles. This press release details some of the new styles and accessories
available via www.efthalia.com and contains information on how you can request free
samples for product reviews and giveaways.

Press Release Body:
FOR IMMEDIATE RELEASE:

Contact: Thalia Poulos
Telephone: 760-519-9975
thaliapoulos@roadrunner.com
http://www.efthalia.com


LOVE WHEN THEY TALK BEHIND YOUR BACK?

Efthalia Designs announces new Brat Straps Spring/Summer styles.

Carlsbad, CA - April 17, 2008 - Brat Strap is a patent pending fashion accessory
product from California-based company Efthalia Designs. Brat Straps were introduced
as a way for women to wear jewelry hooked onto a provocative garter-like strap they
can attach to their shoulder straps (tank, bra, little black dress) and display on
their backs. Since its launch, the Brat Straps design has been featured in fashion
shows and publications around Southern California.

Efthalia Designs has been actively introducing new styles to the market and will
present their new designs for the Spring and Summer seasons via their website at:
www.efthalia.com. The styles were featured at the recent RUNWAY fashion show in San
Diego, highlighting several California-based fashion designers and their product
lines.

A few new items now available are: Girl Next Door Brat Strap: (Wide white lace with
smooth edges), Glam Brat Strap: (Black rose embossed), and Subtle Brat Strap:
(White, single ribbon lace over an elastic strap). In addition, the new collection
includes an array of Sexy Cell Phone Straps guaranteed to start conversations with
strangers, while assuring the owner will easily find her phone in the largest of
designer bags.

A new style is being sent out to media outlets to display the quality and highlight
different ways of how this unique, first-of-its kind accessory can be used in a
simple, yet sexy way to allow women to adorn their backs with their favorite jewelry
pieces.

Media samples are available upon request by replying to this press release via
e-mail or telephone. All media outlets, especially those that are fashion-based are
encouraged to request samples for review or to be used as a prize giveaway to
readers. With this method, you can introduce a hot new fashion accessory to your
audience and let them keep it for themselves.


Interview contact: Thalia Poulos
Telephone: 760-519-9975
thaliapoulos@roadrunner.com
http://www.efthalia.com


Web Site: http://www.efthalia.com

Contact Details: Interview contact: Thalia Poulos
Telephone: 760-519-9975
bratstraps@hotmail.com
http://www.efthalia.com

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